Can you imagine going to a submarine canyon for the first time?
Well, you’re not alone.
A recent study from researchers at the University of Auckland shows that there is a significant market for submarines, and it could be worth more than $2 billion to Australia in the next decade.
The researchers surveyed 1,000 people in Auckland and New Zealand and asked them to rank how much they would pay for a submarine tour, based on the popularity of a similar type of tourist attraction in their city.
They found that nearly 70 per cent of respondents said they would spend $2,000 or more to visit a submarine.
“Submarine tours are extremely popular and we believe that if they were able to make it accessible to people in the New Zealand market, the potential for them to generate a large amount of income in the future,” said lead researcher and lecturer, Dr Michael Kowalczyk.
“If people want to go to a different type of boat or take a boat out of the water, then the price of the experience is not as significant as people might expect.”
People have been willing to pay a little bit extra for submarines in the past but we have no data on what the demand will be like in New Zealand in the coming years.
“The survey revealed that people from different regions are all very interested in going to the submarine canyon.
For example, 60 per cent said they had seen the submarine before and were excited to see it again.
Dr Kowlczyk said that the popularity was driven by the fact that people had been doing it for years.”
There is a real interest in this type of activity and people are willing to do it for a reason,” he said.”
A lot of people have been doing this for a long time, so people will probably be more comfortable with it than the typical tourist.
“The researchers have calculated that if a tour was offered to the public in New York City in 2021, a price tag of about $1 billion could be generated, with the potential to generate $2.4 billion in revenue.”
We think that this type, of tourism is very popular,” Dr Kowlamczyk told ABC Radio New Zealand.
The research was funded by the New York Tourism Board, which runs the New Yorker’s favorite amusement park, the Grand Central Station.